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An eye on the future, with a focus on the traditions that made the brand a household name.

A unique venue in the heart of Milan that reminds the world of the city's values, and the ritual of Italian aperitif.

The Camparino returns to the Gallery

2012 - 3rd JANUARY

The Camparino returns to the Gallery

The famous sign of the Camparino bar, opened by Davide Campari in 1915, returns to the Vittorio Emanuele II Gallery.
Ugo Nespolo designs the new Camparino.

READ MORE

UGO NESPOLO FOR CAMPARINO

UGO NESPOLO FOR CAMPARINO

Camparino is the place traditionally associated with Campari, which is in turn the symbol of Milan and of the aperitif in international circles, and it is for this reason that I immediately got the feeling that the Camparino project in the Gallery would be something different and intriguing. It was therefore with great enthusiasm that I confirmed I would collaborate.

firma nespolo READ MORE

The history of Campari is tied to the one of Milan and of its iconic places such as the Vittorio Emanuele II Gallery, where the Campari and Camparino bars are located, the latter still today the heart place for aperitif-drinkers from Milan and around the world.

1867
2012
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1867

The Vittorio Emauele II Gallery is inaugurated on 15th September 1867 in the presence of King Vittorio Emanuele II. Gaspare Campari moves into the Gallery, setting up his home, his restaurant and a wine shop on the corner looking towards Piazza Duomo.

On 17th November 1867, Davide Campari becomes the first citizen of Milan to be born in the Gallery.

1915

The Camparino Bar opens up.

The Camparino will revolutionise the way to drink Campari: a hydraulic system leading from the cellar guarantees a continuous flow of iced soda water to the bar

1923/1925

The original Empire-style furnishings of the Camparino bar are replaced with Liberty furnishings designed by the cabinet-maker Eugenio Quarti, with the clearly Klimt-influenced floral decorations of the painter Angelo d'Andrea, and of the master of ironwork Alessandro Mazzuccotelli.

1943

During the night, on the 13th and 15th of August, the Gallery is hit by Allied air raids. After 1943, an Apulian tailor, Guglielmo Miani, who had arrived in Milan in 1922, buys the licence of the bar located in the Gallery.

1983

October 1983: An agreement is signed by the companies Davide Campari-Milano S.p.A. and Esercizi Galleria S.a.S., authorising the use of the name "Camparino" on the sign of the bar-cafè located in the Gallery. The agreement authorises the installation of new signs with the "Camparino" name.

1990

In January 1990, the Caffè is extended to incorporate the rooms of the former State Bookshop situated alongside the original bar, and new signs are installed, including some on the adjacent windows.

On 3rd December 1990 a licence contract is established by which the Caffè Miani is granted the right to use the "Camparino" brand name owned by Campari on the sign for the bar-cafè located at 21 Piazza Duomo until 31st December 1995.

1996

On 30th January 1996 an application is filed to remove the signs installed in the Bar Camparino.

2012

On 3rd January 2012, 16 years later, the Camparino sign returns to the Gallery, the new version having been commissioned by Campari and designed by Ugo Nespolo.

THE CAMPARINO

The Camparino, historically known as the bar of the Campari brand, returns to the Vittorio Emanuele II Gallery in Milan. The new modern interpretation of the famous original sign has been designed by the master Ugo Nespolo.

The Camparino, one of the symbols commonly associated with Milan, alongside fashion and design, was the place that gave birth to the tradition of the aperitif, the brand then successfully playing on this concept and diffusing its popularity both nationally and internationally.

Today the Camparino is a place where visitors can experience a true Campari "full immersion"; with an eye on the future but a hand firmly on the wheel that once navigated over its origins on the way to making the brand a household name. It is a place that welcomes new trends and rituals with a strong cosmopolitan influence. The type of experience that is as familiar to the brand as it is to Campari's birthplace.

The Camparino will continue to be managed by Orlando Chiari and Teresa Miani, respectively the son-in-law and daughter of Guglielmo Miani, the Apulian tailor who arrived in Milan in 1922. Orlando Chiari comments on the new sign as follows: "For Teresa and me to be chosen by Campari is a dream come true, just as it was for my father-in-law back in the 60s. We will continue to manage the Camparino with the same passion for this kind of work and for our Caffè that has been passed down to us by Guglielmo Miani.

We will maintain both the old splendour and style but will invest an impetus in the bar that looks towards the future. This is a project that we will complete with great enthusiasm, working together with Campari in order to be key players in the Expo project and so in this way celebrate the 100th anniversary of the Camparino".

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UGO NESPOLO FOR CAMPARINO

Camparino is the place traditionally associated with Campari, which is in turn the symbol of Milan and of the aperitif in the world, and it is for this reason that I immediately got the feeling that the Camparino project in the Gallery would be something different and intriguing. It was therefore with great enthusiasm that I confirmed I would collaborate.
firma

This is how the master Ugo Nespolo describes the latest in a series of projects he has worked on with Campari, at the beginning of the renovation work on the Camparino sign in Vittorio Emanuele II Gallery in Milan. Each of the works Nespolo has completed for Campari has involved the history of the brand's culture, and over the years the artist has given free rein to his creativity, establishing a relationship with the brand that goes beyond all limits.

Campari selected Nespolo because he is one of the most astounding artists on the Italian scene for various reasons. He refuses to distinguish between categories of art and is not afraid of testing his strength using a range of modern media forms, from cinema and advertising to photography and the computer.

In 2010, to celebrate 150 years of the brand, Nespolo designed the label of a limited edition bottle that extolled Milan and the tradition of the aperitif. This same label was the inspiration for an installation that overlooked the three archways of Milan's Central Station for 60 days. His imagination interpreted Campari's growth as a bottle-shaped spaceship hurtling through a cheerful, colourful orbit.

One of Nespolo's most important projects for Campari was that completed in 1990, for the World Cup in Italy. A perfect example of different languages that never enter into conflict. Ugo Nespolo works on a billboard and an advert regarding football as a moment of joy, a game and a common ritual.

CAMPARI GROUP

Davide Campari-Milano S.p.A., together with its subsidiaries ("Gruppo Campari"), is one of the most important companies in the international beverage sector. It is present in 190 countries worldwide and is a market leader in Italy and Brazil, with considerable market share in the USA and continental Europe. The Group has a rich product portfolio that spans three market segments: spirits, wine and soft drinks.

THE COCKTAILS

CAMPARI AMERICANO
NEGRONI
NEGRONI SBAGLIATO
CAMPARI & SELTZ
CAMPARI SHAKERATO
CAMPARI ON THE ROCKS
CAMPARI ORANGE
CAMPARI ORANGE PASSION

CAMPARI AMERICANO*

INGREDIENTS

  • - 1 oz Campari
  • - 1 oz Vermouth Cinzano Rosso
  • - 1 oz Soda

BEST GLASS

  • Highball

GARNISH

  • Slice of orange and twist of lemon peel

PREPARATION

Pour Campari and Cinzano Rosso directly into a highball glass full of ice. Top with soda. Garnish with a slice of orange and a twist of lemon peel.

NOTES

The famous cocktail Americano was born in Milano, and was originally known as the "Milano-Torino" because of the origin of the two main ingredients. It was subsequently renamed as "Americano" because of its popularity amongst American tourists who enjoyed the drink during Prohibition.
*Official cocktail of IBA (International Bartending Association). The IBA cocktails are prepared all over the world according to this original recipe.

NEGRONI

INGREDIENTS

  • - 1 oz Campari
  • - 1 oz Vermouth Cinzano Rosso
  • - 1 oz Gin

BEST GLASS

  • Rocks

GARNISH

  • Slice of orange

PREPARATION

Prepare directly into a rocks glass full of ice. Pour in the order Campari, Cinzano Rosso and Gin. Garnish with a slice of orange.

NOTES

*Official cocktail of IBA (International Bartending Association). The IBA cocktails are prepared all over the world according to this original recipe.

NEGRONI SBAGLIATO

INGREDIENTS

  • - 1 oz Campari
  • - 1 oz Vermouth Cinzano Rosso
  • - 1 oz Pinot Chardonnay Cinzano

BEST GLASS

  • Highball

GARNISH

  • Slice of orange

PREPARATION

Pour Campari and Cinzano Rosso directly into a highball glass full of ice. Finish by adding Pinot Chardonnay Cinzano. Garnish with a slice of orange.

NOTES

The Negroni Sbagliato is the equally well known variation of the classic Negroni. This variation uses sparkling wine instead of Gin. Lighter than the original it was invented at the legendary "Bar Basso" in Milan.

CAMPARI & SELTZ

INGREDIENTS

  • - 2 oz Campari
  • - Top of soda

BEST GLASS

  • Rocks

GARNISH

  • Slice of orange

PREPARATION

Prepare directly into a rocks glass. Pour cold Campari and then fill with soda. Garnish with a slice of orange according to taste.

CAMPARI SHAKERATO

INGREDIENTS

  • - 2 oz Campari

BEST GLASS

  • Cocktail

PREPARATION

Pour Campari into a shaker. Shake well for 6-8 s. Strain into a chilled cocktail glass.

CAMPARI ON THE ROCKS

INGREDIENTS

  • - 2 oz Campari

BEST GLASS

  • Rocks

GARNISH

  • Slice of orange

PREPARATION

Pour Campari over ice in a rocks glass. Garnish with a slice of orange.

CAMPARI ORANGE

INGREDIENTS

  • - 1, 1/4 oz Campari
  • - Top orange juice

BEST GLASS

  • Juice

GARNISH

  • Slice of orange

PREPARATION

  • Prepare directly in a juice glass full of ice. Pour Campari and fill with orange juice. Garnish with a slice of orange.

NOTES

Campari Orange or Garibaldi is one of the simplest cocktails, but is as well known as it is old, based on Campari and orange juice. It can be drunk both as an aperitif and as a long drink. The name is a tribute to the Italian hero Giuseppe Garibaldi in fact the red of the Campari recalls his red jacket, and the oranges his landing in Sicily.

CAMPARI ORANGE PASSION

INGREDIENTS

  • - 1,1/4 oz. Campari
  • - 1 Bar spoon of sugar cane
  • - 2 Slices of orange
  • - Top orange juice

BEST GLASS

  • Juice

GARNISH

  • Cocktail cherry

PREPARATION

Prepare directly in a juice glass. Place orange and the brown sugar in the glass and crush to a pulp with a muddler, add crushed ice, add the Campari and orange juice till the top. Mix thoroughly with a bar spoon and garnish with a cocktail cherry.

NOTES

A classic reinvented to celebrate the 150th anniversary of the brand. A new metropolitan and sophisticated cocktail with an irresistible sweet-bitter taste.

EVENTS/NEWS

2012 - 3rd JANUARY

THE CAMPARINO RETURNS TO THE GALLERY

The famous sign of the Camparino bar, opened by Davide Campari in 1915, returns to the Vittorio Emanuele II Gallery. Ugo Nespolo designs the new Camparino.

The Camparino, historically known as the bar of the Campari brand, returns to the Vittorio Emanuele II Gallery in Milan. The new modern interpretation of the famous original sign has been designed by the master Ugo Nespolo.

The Camparino, one of the symbols commonly associated with Milan, alongside fashion and design, was the place that gave birth to the tradition of the aperitif, the brand then successfully playing on this concept and diffusing its popularity both nationally and internationally.

"We are extremely proud to once again be able to call the flagship bar of the Campari brand "The Camparino". This is the traditional heart place for aperitif-drinkers from Milan and around the world,” comments Jean Jacques Dubau, Managing Director Davide Campari Milano S.p.A. "With this project Campari is returning to the symbolic home-place of its origins, to the bar that witnessed the birth of the aperitif moment, which has become synonymous with conviviality and social relation".

INSTALLATION OF THE BAR SIGN - WATCH THE VIDEO

CONTACTS

CAFFE' MIANI s.r.l.

VAT registration number 00757060157


Bar and Restaurant

In the evening the restaurant is available for groups minimum of 25 people by reservation only.


Opening time: 7.15 – 20.40
Closing day: monday

Galleria Vittorio Emanuele angolo Piazza Duomo - Milano
Phone +39 02 86464435
Fax +39 02 86982463
E-mail info@caffemiani.it